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Michigan Signs With Adidas

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http://www.mgoblue.com/document_display.cfm?document_id=25021

PORTLAND, Ore. / ANN ARBOR, Mich. -- The University of Michigan and adidas have entered into a multi-year agreement in which adidas will supply footwear and apparel for all 25 of the university's athletic teams. The new agreement begins with the 2008-09 academic year and extends through the 2016-17 season. The agreement is valued at $7.5 million annually in cash and merchandise over the eight-year period.

"We are excited and proud of our new collaboration with adidas," said U-M Athletic Director Bill Martin. "adidas will outfit our student-athletes and teams from head to toe, while providing additional resources for our athletic department. The quality of adidas' product and their dedication to service, on-site and to all of our teams, makes adidas a terrific partner for us."

Beginning in the fall of 2008, Michigan intercollegiate teams will be outfitted exclusively in adidas footwear, uniforms, training apparel and accessories. Michigan joins a select group of universities that have similar agreements with adidas, including Notre Dame, UCLA, Tennessee, Indiana, Nebraska and Wisconsin among others. adidas also has marketing agreements with the NFL, MLS and an 11-year exclusive all-league partnership with the NBA.

"The partnership between adidas and Michigan brings together two powerful brands that both stand for performance and excellence," stated Martyn Brewer, Head of US Sports Marketing for adidas. "Michigan is a marquee program and we are honored to add a university so rich in tradition to the adidas family of schools."

Michigan-adidas gear will arrive in stores next summer. Fans in Ann Arbor and across the nation will be able to purchase a wide range of products that include sideline gear, coaches' polo shirts, hats, jerseys, performance apparel and outerwear. Martin specifically pointed to adidas' agreement to provide on-site support and a pledge for unique sideline apparel as key factors in the agreement.

"We believe the new partnership is one of the strongest in college sports," added U-M Athletics chief financial officer Jason Winters. "Funding from the new agreement will provide added resources to our long term facility renewal plan."

The contract includes important provisions that reflect the commitment of both the University and adidas to labor and human rights issues. adidas' Social & Environmental Affairs team monitors contract factories for compliance with fair labor and sustainability codes of conduct in order to identify potential problems and implement positive changes. The adidas SEA team provides regular monitoring reports to adidas partner schools.

About adidas

adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport. For further information please visit www.press.adidas.com.

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Yet again, the University of Michigan proves that it hates America. As if the dollar wasn't struggling enough, now UM joins other liberty hating institutions like Notre Dame and UCLA in turning its back on the USA by snatching a multi-million dollar contract from an American company and giving it to the lousy Germans.

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Yet again, the University of Michigan proves that it hates America. As if the dollar wasn't struggling enough, now UM joins other liberty hating institutions like Notre Dame and UCLA in turning its back on the USA by snatching a multi-million dollar contract from an American company and giving it to the lousy Germans.

Well America also hates Michigan.

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And Michigan drops another notch under Bill Martin's leadership.

More Appalachain State and Adidas please!

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i am happy i prefer Adidas over the over priced over hyped Nike

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I wonder if Adidas really offered the best deal or if the Nike protesters finally got UM to turn their backs on them.

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i am happy i prefer Adidas over the over priced over hyped Nike

Nike gear is higher quality, and Nike is a US company.

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Any time you can get the chance to wear the same apparel as Indiana, you make that deal.

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I wonder if Adidas really offered the best deal or if the Nike protesters finally got UM to turn their backs on them.

...the answer to my own post is Adidas is paying UM a lot more money, so I doubt the sweatshop protesters played much of a part in the decision.

Adidas will pay Michigan $3.8 million in cash annually, significantly more than the $1.2 million Nike has paid U-M each year since the last deal was brokered in 2001.

http://www.detnews.com/apps/pbcs.dll/article?AID=/20070711/SPORTS0201/707110367/1131

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The "Nike is more American" line is bunk. Nike took the lead in outsourcing labor (to 11-year old Southeast Asian kids (in some cases) 20 years ago -- thus the "protesters." Now Nike's dying to get an edge on the Chinese market -- and thus pressured Lebron James not to sign an anti-genocide petition because it might upset the Chinese government. Yeah. Them's American values.

Good for Michigan.

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The "Nike is more American" line is bunk. Nike took the lead in outsourcing labor (to 11-year old Southeast Asian kids (in some cases) 20 years ago -- thus the "protesters." Now Nike's dying to get an edge on the Chinese market -- and thus pressured Lebron James not to sign an anti-genocide petition because it might upset the Chinese government. Yeah. Them's American values.

Good for Michigan.

concur

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Nike gear is higher quality, and Nike is a US company.

a slave to marketing

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Do people actually care which logo is on the uniform?

If there isn't an outrageous price difference, I'd prefer Nike, Reebok, Addidas, in that order. Its not as if the prices of perchandise are suddenly going to drop 15% with the move away from Nike. For what possible small price difference, I'll take Nike. Why, I don't know, its what I've grown up with, its what has always been number one, it was always the "official" liscenser, plus the swoosh looks better than the three stripes. Call me a marketing slave, I don't care, I just prefer Nike over Addidas, assuming the price change isn't much.

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Nike gear is higher quality

based upon what? if there's some evidence to support this, I'd be interested to read it.

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Michigan is getting more money and Nike's jerseys are awful and hideous

Look at some of the disgusting crap they've forced on other schools, the off color short sleeve? Puke.

This is great news

edit: Nike is also responsible for Oregon's abominations which is pretty much a crime against humanity

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edit: Nike is also responsible for Oregon's abominations which is pretty much a crime against humanity

If I had to guess - Oregon probably told them the design they wanted or designed it themselves... Regardless they probably had final approval of what it would look like.

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I'd prefer they didn't have any advertising on their uniforms...but since it's the way things are done, they might as well get as much money as they can.

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so those stupid looking football jersies will be gone after the 07 season. I hate those never bought one always waiting for them to go back. Hope they will now with a new company

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If I had to guess - Oregon probably told them the design they wanted or designed it themselves... Regardless they probably had final approval of what it would look like.

I'm pretty sure Nike told Oregon those were the uniforms they were to be wearing last year....

Phil Knight owns U of Oregon

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